Tag: B2B-video-marketing

Viral video ads we love! Most marketers are baffled by the way in which videos go viral. It is difficult to figure out exactly why one video becomes an overnight internet sensation while another barely creates a whisper online. But brands cannot leave video virality to luck. According to Kevin Allocca, a trend manager at Youtube,…

Videos that Convert Customers If your brand ain’t using videos yet, then you are probably living under a rock. Oops. 66% of today’s marketers plan to increase or maintain video spends. More brands are turning to video to share the value of their solutions and grow. And there’s a good chance that your competition is…

The ABM of Yesterday The early 90’s saw the birth of the internet as we know it today. It was also during this time – between ‘Got Milk’ and the email marketing boom – that B2B businesses decided to borrow a page from the B2C communication playbook. The chapter – Personalization. B2C companies were providing…